Guest Blog Post from our Friends at ExactTarget
At ExactTarget we are always looking for new ways to help our customers improve their online marketing programs. This year, we thought we’d start the year off as most people do, with a set of New Years Resolutions. These 5 Resolutions can help keep your marketing program fit and in shape!
ExactTarget’s new whitepaper, Five Resolutions Every Marketer Must Make in 2010, outlines the plan simply and succinctly:
1. Be helpful, not just social.
2. Engage your subscribers.
3. Treat subscribers like friends.
4. Design for your subscribers.
5. Get back to basics.
Build richer subscriber data through the integration of Email and CRM
The Five Resolutions Every Marketer Must Make in 2010 whitepaper emphasizes the importance of understanding, engaging and educating your subscribers. The more you know about your customers and prospects, the more effectively you can communicate with them.
ExactTarget’s integration with Microsoft Dynamics CRM lets you manage and automate a wide variety of marketing campaigns that leverage information about your leads, contacts and accounts. The integration between ExactTarget and Microsoft Dynamics CRM lets you:
· Automate. Use Email Marketing Automation capabilities and templates to create date and event-based scenarios that execute automatically.
· Extend. Extend personalized, relevant, one-to-one communications from email to the web with ExactTarget’s Landing Page functionality.
· Personalize. Reinforce subscriber relationships with personalized emails on behalf of your Lead, Contact, and Account owners.
· Analyze. Use real-time tracking results to send follow-up messages to an engaged group of subscribers.
ExactTarget and Customer Effective partnership
We’re proud to partner with Customer Effective to deliver this integrated offering. To learn more about the integration of ExactTarget for Microsoft Dynamics CRM please visit the ExactTarget Extensions Network. Customer Effective is certified in the ExactTarget for MSCRM integration. They are well positioned to help you understand how to leverage ExactTarget in your specific Microsoft Dynamics CRM environment.
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