Using Microsoft Dynamics CRM internally - "Eating the dog food"

At Customer Effective, we like to use the term “eating the dog food” almost daily to describe our attitude towards running our entire business inside the Microsoft Dynamics CRM application/ platform.  We truly have an xRM implementation in place and having used it for over 5 years, you can imagine we have developed a lot of additional functionality, enhancements, extensions, etc.  Quite often we demo our internal use of CRM to prospects and existing customers.  We have built a very robust Professional Services Automation module inside CRM to manage our projects.  We leverage the service module to manage cases, develop workflows based on case type, etc.  We use the Marketing module and take advantage of valuable third party integration with ExactTarget and Hoover’s.  We run our business based on metrics displayed in our CRM Dashboards. You probably get the point, we live, breath, eat, sleep, and dream about Microsoft Dynamics CRM.  And every once and awhile we get to share our experience as we recently did with one of our marketing partners, PointClear, via our case study on the DemandGen Report website – Customer Effective Pumps Up the Pipeline