Forbes recently shared research from Gartner on the current state of CRM technology. Being that proven and leading CRM solutions, such as Microsoft Dynamics CRM, help improve client acquisition, retention, and loyalty, in route to increasing corporate profits, it is not surprising that the continued growth and popularity of CRM software was highlighted by Gartner.
- Last year alone, CRM spending rose by 13%.
- Enterprise CRM software investments across the globe are projected to increase from $12.9B in 2012 to $18.4B in 2016.
- “CRM” is forecasted to be one of the three most searched terms on www.gartner.com.
If you are an Executive that is still trying to justify whether or not to invest in Microsoft Dynamics CRM, keep the following in mind:
- Can your current CRM system scale accordingly and keep up with your company growth as you expand market share, acquire new companies, and enter new strategic markets?
- Do you sense that “silo syndrome” has engulfed your divisions and departments thereby hindering employee collaboration and worsening the customer experience?
- Are you fed up with having to rely too much on inconsistent and inaccurate data?
- Are you frustrated with always having to wait on someone to give you a report? When you do finally receive the report, is the data outdated and not very intuitive or user friendly?
- Do you and your leadership team often struggle to know who your most profitable customers are and where most of your business is coming from?
- Does the sales management team struggle to keep up with pipeline stages, opportunity forecasting, and deal won/loss trends?
- Do you find that your current CRM system lacks flexibility? Do you mold your processes around what the system will tolerate so that it will not crash? Do you wish you could instead easily customize the system and embed your processes so that CRM operates on your terms?
If you answered yes or can relate to any of the above business challenges, you are not alone. It may, in fact, be time for a CRM upgrade.
As the three-time defending East Region Microsoft Dynamics CRM Partner of the Year, Customer Effective can certainly help you achieve CRM success based on your long-term strategic initiatives. Please visit www.customereffective.com to learn more about our client success stories, upcoming events, and consulting team member backgrounds.
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