July 12, 2013
Renew HNW Client Focus and Take Your Advisory Practice to New Heights with Microsoft Dynamics CRM
As high net worth individuals and families continue to diversify their assets with multiple advisors, private banks, family offices, and wealth management firms realize they need to improve the way they manage their book of business. To better serve their top relationships, leading advisory firms understand that they need to give their ultra-affluent client base a universal view of their banking, brokerage, investment management, and trust accounts. No longer can wealth management outfits expect to retain and grow existing relationships without having a consolidated view of all their assets and liabilities, recent inquiries and correspondence, upcoming client task alerts, third party advisors, influential household decision makers, and beneficiaries. Producers that have to log onto several disjointed applications hoping that they stumble across an accurate portfolio summary view are at a severe disadvantage to the competition.
Advisors who find themselves spending multiple hours gathering and combining a mishmash of client account information to prepare a comprehensive financial plan or merely respond to what seemed like a straightforward client inquiry will find that such an inefficient approach is not sustainable. Their lag time on responding to client questions will lead to client and staff frustration, advisor fatigue and mental exhaustion, and ultimately client defections. To make their top producers more efficient and to free them up to focus more on prospecting and crucial planning and advisory services for their HNW households, wealth management firms are equipping advisors with the Customer Effective: Wealth Management solution, which is built on Microsoft Dynamics CRM.
At Customer Effective, our CRM consulting engagements bring to the table much more than just Microsoft CRM installation, custom configuration, rollup patches, and IT integration expertise. We take time to analyze your policies and procedures to make sure they are in alignment with your enterprise’s strategic initiatives. We are committed to determining business drivers, recommending KPI metrics if they are not already in place, and documenting the project’s current and future requirements so that an execution blueprint is in place and a successful completion is measurable and attainable. We pride ourselves on utilizing CRM as the enabler to help transform your financial institution’s culture from a product-oriented approach to a more client-centric focus. We will share with you best practices not just from a CRM implementation, migration, and upgrade perspective, but also pertaining to wealth management-specific business processes, such as client onboarding, pipeline management, prospecting/referral tracking, and client-at-risk identification.
Based on the recommended roadmap, we will leverage our wealth management CRM accelerators to streamline and automate your core business processes and create a centralized and prominent comprehensive client profile. The end result is a user-friendly CRM hub embedded within Outlook that renews your firm’s focus on your more profitable clients and allows you to serve them in a more holistic manner. Along the way, CRM will help you receive more qualified referrals suited to your target niche market and ultimately significantly drive up your practice’s AUM.
For over a decade now, Customer Effective has empowered B/Ds, RIAs, and Private Client organizations to achieve significant growth and competitive advantages and to run more efficient and effective wealth management practices. To receive more info on our innovative financial advisory-focused CRM solutions, please contact us. With many of your clients away for summer vacation, now is a great time to see firsthand how a more robust and versatile CRM platform can take your practice to the next level.