Customer Effective Blog

Sabert Corporation uses Scribe to integrate SAP ERP and Microsoft Dynamics CRM

Customer Effective customer, Sabert Corporation, is using the Scribe Data Integration Platform to connect its SAP ERP system and Microsoft CRM. Sabert is a leader in the food packing industry  and has been increasing sales productivity dramatically over the last three years with Microsoft CRM and is now seeing increased efficiency in its reporting as a result of the integration. 

Every day, Sabert pushes all of the customer data from SAP to CRM using Scribe. Sabert’s 70 field sales representatives report that they are saving hours a night per person on clerical tasks now that they can get the information they need — such as order status reports — from CRM through Outlook on their laptops.

Mike Freeman, Director of Information Technology at Sabert knew they needed a partner like Customer Effective to make their CRM project a success; "When we were evaluating CRM solution providers for sales force automation, Microsoft CRM had what we needed: a native Outlook interface, which our field sales already used on their laptops, and the ability to work offline. We knew there would be heavy integration requirements, and we didn’t want to add staff, so we turned to a trusted partner and integration platform."

Read the entire news article on Sabert's success on our Customer Effective News page

Customer Service takes off for Signature Flight Support with the help of Microsoft CRM

Customer Effective is proud to release a new Customer Success Story highlighting Signature Flight Support, a BBA Aviation plc company.

Signature Flight Support is the world’s largest FBO with more than 100 facilities around the world. They offer a wide variety of services from fueling and ground handling for the aircraft, to arranging hotels and other amenities for the private jet crews and passengers. As a personal concierge for thousands of crew members and passengers traveling around the globe, Signature Flight Support takes its brand reputation very seriously. In order to help ensure that every flight crew member and passenger are completely satisfied with their service, Signature implemented Microsoft Dyanmics CRM and integrated their proprietary state of the art point-of-sale system, Signature SIGnet™. 

Prior to their CRM implementation, Signature’s customer information technology was limited in the ability to efficiently share information throughout their FBO network. Since Signature is part of BBA Aviation which owns multiple aviation companies, several of their customers overlap. Thanks to Microsoft CRM, they are now able to use the data they collect to create compelling sales programs across sister companies and provide superior customer service.

To learn more about Signature Flight Support's success with Microsoft CRM, visit our Customer Success Page

Golden Key gives Microsoft CRM an A+ in Managing its Student Relationships

Keeping track of the membership and needs of an educational honor society with over 2 million members, representing more than 190 countries is a daunting task. But, as the world's largest academic honor society that is just part of what of Golden Key International Honour Society has to manage. 

In order to help manage their large number of members and their 5,000 student volunteers, Golden Key enlisted Customer Effective to help them implement Microsoft Dynamics CRM. The CRM system enables Golden Key to fulfill its mission of helping their members realize their potential through advancement of academics, leadership and service.

With 400 chapters in colleges and universities around the world, membership is based solely on academic performance and is only open to those who have been invited. Students must be in the top 15 percent of their class and must be a sophomore, junior, senior or graduate student.

Golden Key now uses CRM as a tool that allows students to apply for scholarships and awards, learn more about campus events, register for events and more. It also greatly expedites their spring and fall membership campaigns which target more than 600,000 students all over the world, and helps them keep track of alumni, faculty members, university officials and leading businesses that support Golden Key. 

To read more about Golden Key International Honour Society's success with Microsoft CRM, please visit our Customer Success Page